Welcome to the Kith & Kin Inner Circle

Where Independent Hospitality Leaders Find Their Belonging — and Build Businesses That Stand Out

Why We Do It

Our mission is clear: to help independent hospitality businesses build thriving, purpose-led brands that customers love, teams commit to, and owners feel proud of.

We believe hospitality should be:

• More than just places to eat and drink — they should be loved, local institutions.

• Simplified, structured, and sustainable — reducing overwhelm and increasing confidence.

• Aligned with purpose — naturally attracting the right people, customers, and opportunities.

The businesses that work with us:

• Gain clarity, structure, and breathing space in their operations.

• Develop standout brands that drive loyalty and long-term success.

• Join a values-led, like-minded community of independent operators who are raising the bar — together.

We're here for those who believe hospitality can still be a powerful force for belonging, connection, and growth — and are ready to lead that change.

The Truth About Hospitality Right Now

If you're here, you already know: hospitality has never been harder.

You're working longer hours, fighting harder for every customer, carrying the weight of your team, and still feeling like it's not enough. Competition is fiercer. Customer expectations are higher. Staff loyalty is harder to earn. And the old ways of doing things — discounting, trend-chasing, working harder — just aren't working anymore.

It's not because you're failing. It's because the game has changed.

And trying to solve it alone isn't the answer.

The Kith & Kin Inner Circle is that community.

Where Do the People Who Create Belonging Find Their Own Tribe?

Hospitality is about creating places where people feel at home — where tribes come together, communities thrive, and belonging is effortless. But while you work tirelessly to build these spaces for others, where do you go to find that same sense of support, understanding, and guidance for yourself?

As an independent hospitality business owner, you’ve built something great — a loyal customer base, a strong reputation, a business with heart. But too often, that success comes with a cost: long hours, constant firefighting, and the creeping fear that you’re running on empty.

Who Is Kith & Kin For?

We’re building a powerful community of independent hospitality business owners — but let’s be clear: this is not for everyone.

Kith & Kin Hospitality is for those who want to make a difference in the industry, not just talk about how hard it is. We are not a place for endless complaints — we are about action, solutions, and shaping the future of independent hospitality.

This is a movement for doers, not moaners.

If you’re ready to be part of something bigger, take control of your success, and help change the hospitality industry for the better, then welcome to Kith & Kin.

Why Most Hospitality Businesses Are Struggling

7 Common Mistakes Holding Owners Back:

• Chasing quick fixes.

• Working harder instead of differently.

• Over-investing in systems instead of leadership.

• Over-training staff without a strategic foundation.

• Getting lost in short-term marketing trends.

• Relying on discounts that erode value.

• Copying the competition instead of standing out.

🎥 Watch the video to hear Cassie break these down and offer a better way forward.

What You Get as a Member of the Inner Circle

What It Feels Like to Finally Breathe Again

This isn’t just another offer. This is the moment everything changes.

You’ve carried it all — the pressure, the responsibility, the invisible weight. Now imagine a space where you don’t have to do it alone anymore. Where people understand you, where strategy meets soul, and where every resource is designed to move you forward — not just keep you going.

This is the moment you realise: this is what I’ve needed all along.

More Than £30,000 of Value, Built In

This isn’t just a community — it’s a business resource, leadership hub, and support system all in one.

You’ll get:

• Weekly live sessions led by hospitality experts
• Real-time conversations with fellow operators via themed chat rooms
• Access to trusted suppliers with exclusive discounts
• A growing library of expert webinars and resources
• Wellbeing support for you, and practical advice on supporting your team
• In-person meetups throughout the year to connect, collaborate, and recharge

It’s the clarity, confidence, and connection you need — without the overwhelm.

• Access to a Private Hospitality Forum — A space to ask, learn, share, and connect with peers who "get it."

• Monthly Strategy & Growth Calls — Stay focused, solve problems, and keep momentum with Cassie and the Inner Circle community.

• Exclusive Resources — Frameworks, templates, guides, and insights you won't find anywhere else.

• First Access to Events and Masterclasses — Be part of intimate, impactful experiences that move you forward.

• A Real Community — No noise, no judgment, just people who want to thrive, together.

All for just £65 per month — the best investment you'll make in your business and yourself this year.

Meet Your Guide: Cassie Davison

Founder of Kith & Kin Hospitality. Business coach to independent hospitality owners. 30 years in the industry, 25 as an entrepreneur and operator. Ambassador for the British Institute of Innkeeping. Strategic Advisor to De Montfort University’s Business School. Over 25 industry and business awards, including Chamber of Commerce Entrepreneur of the Year.

Cassie’s businesses have been celebrated with 3 AA Rosettes, "Most Instagrammable Venue," "Wish It Was Our Local," Best Newcomer in the Good Food Guide, and Midlands Restaurant of the Year. Her work has been featured in The Guardian, The Times, and The Telegraph.

You deserve someone who believes in the future of hospitality as fiercely as you do.

💡 The Power of the Collective

What truly sets the Inner Circle apart is the strength of our Collective — a curated ecosystem of the industry's best minds, supporters, and solution providers, all in one place.

This isn’t just a directory of services. It’s a living, breathing network of hospitality’s most trusted suppliers, advisors, and partners — all aligned with our mission to strengthen the independent hospitality sector.

Every service you could want or need. Every expert you wish you had in your corner. Already here. Ready. Eager to support your growth.

Together, we are greater than the sum of our parts.

This is about more than connection — it's about collaboration, resilience, and lifting the entire ecosystem. The Collective isn’t just supporting you. It’s strengthening hospitality as a whole.

We’re proud to work with every one of them — and you’ll feel the difference their presence makes.

You Belong Here

If you're ready to:

• Stop firefighting and start leading.

• Build a business that customers and teams love.

• Reignite your passion for the work you do.

• Grow sustainably, with confidence and clarity.

Then the Inner Circle is where you belong.

Don't keep doing this alone. Choose connection. Choose clarity. Choose to Stand Out.

🔐 This Isn’t an Open Door, But There Is a Side Door.

The Kith & Kin Inner Circle isn’t for everyone — and that’s exactly why it works.
We open only a handful of spaces each month to protect the quality of connection, conversation, and care inside.

Unless you know an existing member… or one of our Collective Partners.
In that case, they might just be able to let you in the side door. (Worth asking.)

If not, join the waitlist. We’ll be in touch when the right space opens up — and trust us, you’ll want to be ready.

👉 [Join the Waitlist]

Because this isn’t another noisy Facebook group or passive membership.
This is a space that will move you forward.

🧱 The Kith & Kin Five Pillars — What They Really Mean

These five principles are the quiet force behind every business in our Inner Circle — and the reason they don’t just survive tough times, they thrive in them.

Want to know what we build together inside the Inner Circle?

Here’s what we believe great hospitality businesses are built on:

Stand Out

Don’t follow the herd. Be unmistakable. Own who you are.

"If you try to please everyone, you’ll end up pleasing no one."

Standing out isn’t about being louder — it’s about being unmistakably you. It’s about the confidence to be bold, clear, and unapologetically different.

We’ll help you define your ideal customer, carve out your niche, and build a business that feels true, magnetic, and impossible to copy.

Tell a Great Story

Speak with clarity, personality, and truth. Make it mean something.

"Facts tell, but stories sell."

A great story doesn’t just market your business — it builds meaning. It connects you to your guests, your team, and your wider community on a deeper level.

You’ll learn how to craft authentic, purposeful messaging that doesn’t just promote what you do, but makes people care about why you do it.

Set High Standards

Never settle. Lead with pride.

"You don’t rise to the level of your goals. You fall to the level of your standards."

When you lead with pride, you raise the standard — for yourself, for your team, and for your customers. Excellence becomes your baseline, not your aspiration.

Through our masterclasses, webinars, and community support, you’ll be surrounded by ambitious peers who lift you higher and help you deliver consistently brilliant experiences.

These aren’t surface-level strategies. They’re how we help you build a business people love — and a life you love running it.. They’re how we help you build a business people love — and a life you love running it.

Bonus: Every Inner Circle member gets first updates about Cassie's upcoming book: Stand Out Hospitality: Focus on what matters most to build a thriving independent hospitality business.

Ready to belong? Ready to lead?

[Join the Inner Circle]